Let’s talk business! While we LOVE taking pictures of your families we know many of you have a professional side that is extremely important as well. We have been getting a ton of client requests lately wishing to update their professional headshots! Because we  love this trend, we wanted to touch on a few important points regarding the importance of having a genuine and natural looking image to represent who you are and what you do! Regardless of your industry: doctor, teacher, actress/model, chef, pilot, attorney, sport pro,therapist,entrepreneur… your promotional photos should make a statement by capturing your authentic self.  Photos in which people appear confident, relaxed and comfortable in their own skin are not only inviting, but make prospects feel way more confident in the service you can provide them over someone who looks stuffy or like they were forced to sit still for a picture. I think we have all seen the unfortunate strained ” I had to take this picture and smile at the camera for my business profile picture” picture!

So wether this is your current situation or maybe you don’t even have a headshot presently, here are some of the ways we’ve helped our clients put forth an image that perfectly represents them along with a few things that we have learned through experience and doing research to insure we remain up to date with the current marketing trends. You’ll notice we didn’t reference using a professional to take your professional photos because if your here reading this , well you  already see the value in that : )

 

• Everyone, no matter the field, should have a professional headshot! Taking it one step further, including photos of you and/or your team providing services or in “action” is another great way to get your message across while giving the public another opportunity to get to know you and what you do! Consumers love personal touches when viewing webpages.

 

• Stay with the times and keep it fresh! Do this by having your promotional photos taken outdoors or in your place of business vs using a plain studio background. Yes, solid old school backdrops have their time and place however, over the last few years many have moved far away from this look. The use of space, color, texture and natural light has proven to be more appealing to the eye and less likely to get passed over. This is HUGE if you have a large target market and a lot of local competition!  Be memorable!

 

• We live in a digitail world where websites, online press releases, newsletters, blogs, LinkedIn and other social media platforms are used for networking and marketing opportunities. Now days just about everyone is walking around with a computer in their pocket via their smart phone. Images that you will use for print and those that look best online are not created equally! We provide our clients with two types of digital files. A high resolution version for all printed materials as well as a web optimized version for easy uploading. The later will also appear quickly on your business pages. There is nothing more frustrating than waiting for a page to finish loading due to a heavy image file! And on the subject of technology…absolutely NO CELL PHONE SELFIES lol! #justsayno

 

Some of our previous head shots for models, real estate agents and other business professionals.